Amazon Fine Food Reviews
Sentiment Analytics Dashboard
Problem
Uncover actionable sentiment patterns and business insights buried in 100,000+ Amazon food reviews using NLP and interactive Business Intelligence.
Approach
Built a full end-to-end pipeline: VADER sentiment scoring on raw reviews, 27 engineered features, a 4-table star schema, and a Power BI dashboard with 11 DAX measures — including time-intelligence and Pareto 80/20 cumulative analysis. Implemented 14 advanced Power BI features: AI Decomposition Tree, Key Influencers, Field Parameters, Drill-Through, Row-Level Security, Sync Slicers, and Bookmark Navigation.
Key Insight
Reviews with a helpfulness ratio between 0 and 0.14 are 7.39× more likely to carry negative sentiment. Objective reviews average a VADER compound score of 0.395 vs. 0.828 for subjective reviews.
Key Metrics
79.4%
Accuracy vs. star ratings
7.39×
Negative sentiment lift (low helpfulness)
100K
Reviews processed
<530ms
Dashboard load across 100K rows